Crisis Communications for Assisted Living – Manual

Price : $95.00

PRODUCT DESCRIPTION:

The Crisis Communications Manual for Managers of Assisted Living Facilities provides tools and insight on how to reduce negative publicity, create a preparedness plan for the future and learning more about a crisis’ long-term effects on the community. Managers can learn how to identify the warning signs of a media crisis and explore various alternatives for an effective response.

Crisis Communications Manual Table of Contents

Download This Table of Contents

Introduction – 1
What This Book Can Do For You – 1
Chapter One: When The Crisis Hits – 5
Learning Objectives – 6
Four Categories of Crises Situations – 7
An Exercise: Crises Most Likely to Occur in Your Building – 13
The First Steps for Responding to a Crisis – 16
Self-Check Questions – 21
Chapter Two: Responding to Non-Media Audiences – 23
Learning Objectives – 24
It’s More Than a Media Event – 25
Sample Letters – 31
Contacting Your Audiences – 35
Self-Check Questions – 36
Chapter Three: Creating Your Message – 37
Learning Objectives – 38
Three Steps to Creating an Effective Message – 39
Educating Your Audiences About Assisted Living – 45
Self-Check Questions – 46
Chapter Four: Responding to the Media – 47
Learning Objectives – 48
Developing Your Knowledge of the Media – 49
Dealing with the Media Before the Crisis Hits – 51
Dealing with the Media During the Crisis – 56
Print versus Broadcast Interviews – 61
A Good Story in Time of Crisis – 63
Self-Check Questions – 64
Chapter Five: Seeking Outside Support – 65
Learning Objectives – 66
Locating a Public Relations Professional – 68
Writing Your Own Crisis Communications Plan – 71
Appendix A: Crisis Scenarios – 73
Using this Appendix – 74
Scenario One: Resident-Related Situation – 75
Scenario Two: Building-Related Situation – 80
Scenario Three: Individual-Related Situation – 87
Scenario Four: Other Incidents – 94
Appendix B: Crisis Communications Planning Worksheets – 99
Using These Planning Worksheets – 100
Appendix C: Answers to Self-Check Questions – 111

Additional information

Weight 2 lbs
Dimensions 12 × 11 × 2 in

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